Strategic Brand Management: Building, Measuring, and Managing Brand Equity

By: Keller Kevin Lane, Vanitha Swaminathan and Parameswaran, Ambi M. GMaterial type: TextTextPublisher number: Vasisht Lending LibraryPublication details: Noida, Pearson India Education Services Pvt. Ltd, 2020Edition: 5thDescription: 642 pISBN: 9789353946135Subject(s): Management
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Item type Current library Call number Status Date due Barcode Item holds
Books Books Arrupe Library and Information Centre
658.827 KEL (Browse shelf(Opens below)) Available 104229
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17/05/2025 104229

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