Strategic Brand Management: (Record no. 160180)

MARC details
000 -LEADER
fixed length control field 00669nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250517144112.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250517b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353946135
028 ## - PUBLISHER OR DISTRIBUTOR NUMBER
Source Vasisht Lending Library
Bill No VLL008/2024-25
Bill Date 19/03/2025
040 ## - CATALOGING SOURCE
Transcribing agency SJCLIB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller Kevin Lane, Vanitha Swaminathan and Parameswaran, Ambi M. G
9 (RLIN) 172504
245 ## - TITLE STATEMENT
Title Strategic Brand Management:
Remainder of title Building, Measuring, and Managing Brand Equity
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida,
Name of publisher, distributor, etc. Pearson India Education Services Pvt. Ltd,
Date of publication, distribution, etc. 2020.
300 ## - PHYSICAL DESCRIPTION
Extent 642 p.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Title of a work Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
          Arrupe Library and Information Centre Arrupe Library and Information Centre 17/05/2025 1000.00 658.827 KEL 104229 17/05/2025 17/05/2025 Books