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Advertising Management: Concepts and Cases

by Mohan, Mahendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 1989Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 659.1 MOH.

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Handbook of Public Relations and Communications

by Lesly, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Jaico Publishing House 2002Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 659.2 LES.

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