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Details for:
Branded Entertainment
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Branded Entertainment
Product Placement & Brand Strategy in the Entertainment Business
By:
Lehu, Jean-Marc
Material type:
Text
Publisher number:
Mysore Book House
Publication details:
New Delhi
Kogan Page Limited
2007
Description:
266
Subject(s):
MA Journalism and Communication
|
MA Journalism and Communication
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Arrupe Library and Information Centre
658.827 LEH (
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Total holds: 0
008404
083827 03/07/2015
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