Belch, George, E and Belch, Michael, A. <br/><br/>
Advertising and Promotion : 
An Integrated Marketing Communications Perspective 
 - New York  Mcgraw-Hill Irwin  1990 
 - 769 
<br/><br/><label>ISBN: </label>9780071314404 
<br/><br/><label>Publisher. No.: </label> Vidyarthi Books 
<br/><br/><label>Subjects--Personal Names: </label> MS Communication 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication