Cooper, Robert G. <br/><br/>
Winning At New Products :  Creating Value Trough Innovation 

 - 15th ed. 
 - New York  Basic Books  1988 
 - xi, 431 p. 
<br/><br/><label>ISBN: </label>9780465093328 
<br/><br/><label>Publisher. No.: </label> VLL008/2024/25 
<br/><br/><label>Subjects--Personal Names: </label> Management