Kotler, Philip...[et al.] <br/><br/>
Principles of Marketing  

 - 19th ed. 
 - Noida  Pearson India Education Services Pvt. Ltd.    2023 
 - xxiv, 736 p. 
<br/><br/><label>ISBN: </label>9789357055215 
<br/><br/><label>Publisher. No.: </label> Vasisht Lending Library 
<br/><br/><label>Subjects--Personal Names: </label> Economics 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management