TY  - BOOK
AU  - Keller Kevin Lane, Vanitha Swaminathan and Parameswaran, Ambi M. G
TI  - Strategic Brand Management: Building, Measuring, and Managing Brand Equity
SN  - 9789353946135
PY  - 2020///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd
KW  -  
ER  -