Keller Kevin Lane, Vanitha Swaminathan and Parameswaran, Ambi M. G <br/><br/>
Strategic Brand Management:  Building, Measuring, and Managing Brand Equity 

 - 5th 
 - Noida,  Pearson India Education Services Pvt. Ltd,  2020. 
 - 642 p. 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Publisher. No.: </label> Vasisht Lending Library 
<br/><br/><label>Subjects--Personal Names: </label> Management