Peter, Paul J. and Olson, Jerry. <br/><br/>
Consumer Behavior and Marketing Strategy 

 - 5th ed. 
 -  McGraw-Hill/Irwin,  1996. 
 - 545 p. 
<br/><br/> Donated by Divya Khanna 
<br/><br/><label>ISBN: </label>9780256261905 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management