Lehu, Jean-Marc <br/><br/>
Branded Entertainment 
Product Placement & Brand Strategy in the Entertainment Business  
 - New Delhi  Kogan Page Limited  2007 
 - 266 
<br/><br/> 008404 
<br/><br/><label>Publisher. No.: </label> Mysore Book House 
<br/><br/><label>Subjects--Personal Names: </label> MA Journalism and Communication 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MA Journalism and Communication