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Advertising and Promotion: An Integrated Marketing Communications Perspective

By: Belch, George & Belch, Michael Material type: Text

TextPublisher number: Kiran Book CentrePublication details: McGraw-Hill Education, 2008Edition: 8th edDescription: 838 pISBN: 9780071284400Subject(s): Communication

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Reference Book	Arrupe Library and Information Centre	659.1 BEL (Browse shelf(Opens below))	Not for loan		100747

Total holds: 0

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02/02/2024

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