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Branded Entertainment Product Placement & Brand Strategy in the Entertainment Business

By: Lehu, Jean-Marc Material type: Text

TextPublisher number: Mysore Book HousePublication details: New Delhi Kogan Page Limited 2007Description: 266Subject(s): MA Journalism and Communication | MA Journalism and Communication

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Arrupe Library and Information Centre	658.827 LEH (Browse shelf(Opens below))	Available		083827

Total holds: 0

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Previous	658.827 HAL Darwin's Brands	658.827 HAR Harvard business review on brand management.	658.827 KEL Strategic Brand Management: Building, Measuring, and Managing Brand Equity	658.827 LEH Branded Entertainment	658.827 SHA Brand Management	658.827 SHA Brand Management	658.827 SHA Brand Management	Next

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083827 03/07/2015

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