Advertising and Promotion : (Record no. 95622)

MARC details
000 -LEADER
fixed length control field 00599nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210821093743.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190516s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071314404
028 ## - PUBLISHER OR DISTRIBUTOR NUMBER
Source Vidyarthi Books
040 ## - CATALOGING SOURCE
Transcribing agency SJCLIB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George, E and Belch, Michael, A.
9 (RLIN) 50882
245 #0 - TITLE STATEMENT
Title Advertising and Promotion :
Statement of responsibility, etc. An Integrated Marketing Communications Perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Mcgraw-Hill Irwin
Date of publication, distribution, etc. 1990
Place of publication, distribution, etc. New York
300 ## - PHYSICAL DESCRIPTION
Extent 769
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Title of a work MS Communication
9 (RLIN) 510
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication
9 (RLIN) 510
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date due Date last seen Date last checked out Price effective from Koha item type
        Arrupe Library and Information Centre Arrupe Library and Information Centre 16/05/2019 1799.00 3 659.1 BEL 081793 07/04/2021 24/03/2021 24/03/2021 16/05/2019 Books