Branding TV (Record no. 143505)

MARC details
000 -LEADER
fixed length control field 00521nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190516s9999 xx 000 0 und d
028 ## - PUBLISHER OR DISTRIBUTOR NUMBER
Source Ell Enn Books
-- 358/11-12
-- 4/01/2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDowell, Walter and Batten, Alan
9 (RLIN) 155706
245 #0 - TITLE STATEMENT
Title Branding TV
Statement of responsibility, etc. Principles & Practices
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Elsevier
Date of publication, distribution, etc. 2005
Place of publication, distribution, etc. London
300 ## - PHYSICAL DESCRIPTION
Extent 158
500 ## - GENERAL NOTE
General note 002988
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Title of a work MA Journalism and Communication
9 (RLIN) 155707
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MA Journalism and Communication
9 (RLIN) 155707
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Arrupe Library and Information Centre Arrupe Library and Information Centre 16/05/2019 3160.73   659 MCD 086659 16/05/2019 16/05/2019 Reference Book