Promo : (Record no. 117246)

MARC details
000 -LEADER
fixed length control field 00615nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200902125557.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190516s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131528105
028 ## - PUBLISHER OR DISTRIBUTOR NUMBER
Source Intact Book Home Pvt. Ltd
040 ## - CATALOGING SOURCE
Transcribing agency SJCLIB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name O'Guinn, Thomas, C., and Others
9 (RLIN) 42187
245 #0 - TITLE STATEMENT
Title Promo :
Statement of responsibility, etc. Integrated Marketing Communications - A South-Asian Perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Cengage Learning India Pvt.Ltd.
Date of publication, distribution, etc. 2013
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 497
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Title of a work BCom
9 (RLIN) 39175
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Communications
9 (RLIN) 42188
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Book
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
          Arrupe Library and Information Centre Arrupe Library and Information Centre Reference Section Shelf 65 Row 4 16/05/2019 850.00 658.86 OGU 081229 16/05/2019 16/05/2019 Reference Book